Search engine optimization (SEO) and ultra-fast results simply don’t go together. Experts even estimate that it takes around four (4) to twelve (12) months before you see the results of your on-page SEO strategies. Aside from being a very slow process, SEO cannot guarantee a high ranking of your target keywords. This means that it is a huge waste of time to just sit back and wait until you see your website or landing page appearing in the search engine results pages (SERP). As a goal-driven marketer, it is important to continually think of ways to get as many leads and to reach as many customers as possible. The following are some digital marketing tips to level-up your online marketing while waiting on SEO results:
Invest in paid online ads
If your website is new, it will take a while before you get traffic from organic sources. However, you can already take advantage of potential search volumes in your target keywords through paid ads. With platforms such as Google Adwords, Microsoft Ads, and Facebook Ads, you can launch pay-per-click (PPC) campaigns for your website to appear or be displayed in your desired spot. Catch the attention of your target clients and maximize your advertising budget by applying best practices in running PPC ads.
Grow your social media community
You cannot expect traffic from organic results yet if you just launched your site. Nevertheless, you can already drive in web visitors through social media channels. Thus it may be the best time to focus on growing your followers on sites such as Facebook, Instagram, and LinkedIn. This initiative can greatly support your branding initiatives. It is also an effective way to connect and have meaningful conversations with your customers.?
Allot space for offline advertisements
Enjoy the best of both worlds by complementing your online tactics with traditional forms of advertising. If the budget allows it, outdoor ads, radio, TV commercials, and print ads are great ways to promote your business. You can also expand your network and communicate with possible leads and clients through telemarketing. Another option you can try, and that may surprise your clients, is sending snail mails.
Invite email subscribers
Email marketing remains one of the most effective ways to engage with clients and one of the best digital marketing tips anyone can receive. Your email list is a valuable resource that you can use to attract new customers and retain existing ones. So once your website is fully running, it is a must to start inviting email subscribers. Since it can be extra challenging to grow your email list if you have minimal web traffic, you can try other ways to get subscribers. To entice people to sign up on your e-newsletter, you can organize an informative webinar or launch an interesting podcast. Another idea is to offer services such as a complimentary ebook or a free trial of your products.
Is your small business struggling to keep up with the online marketing trend?? Level-up your marketing strategies effortlessly with the help of a trustworthy and reliable digital marketing agency based in Scottsdale, Arizona, Birch River Design Group. Our dedicated team is ready to listen to any online marketing challenges that your business may be having and help you use the digital marketing tools at your disposal to their fullest potential. Schedule a no-obligation consultation today and meet with a marketing expert!